These brands arose in the early eighties to develop shirt collections at a more “friendly” price range than those of the Group’s main fashion brands. The garments are designed and made in an artisanal process, paying attention to detal in their finishings and seeking to obtain the best quality/price ratio possible, while each season reflecting current styles and trends. LIZA and TRADICIÓN garments are distributed in multi-brand point-of-sale and wholesale stores. Furthermore these brands also design quality special collections of shirts to order for private brands or distributor brands.